Overview
Purpose
The purpose of a website is to turn visitors into prospects. And the way to do this is to identify the major user types visiting your site, speak to their needs and give them a clear action step to take next. To fulfill those goals, the website will be composed of three pages: a home page to showcase what the company is about, a page displaying the schedule, fares, and dates of the different activities proposed and a page with a contact form.
Audience
Our audience is focused on those businesses that are ready to break through in the digital age, and for those that continue to rely on traditional advertising methods. The needs that they need to be met are discovering something new, spending more time in Nature, and forgeting about the worries of their daily routine. Due to the wide range of age, the users will be using desktops, laptops, and mobile devices to access the website.The audience of the website is also those who feel like they cannot pay for the amazing trip because they cannot save for a trip. The audience can have access to the website through any electronic devices with access to the internet – desktop computer, laptop, smartphone, etc.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/ffa630-d7e8ba-4da1a9-2e5077-611c35
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#396E94] | [#E7C24F] | [#A43312] | [#611C35] |
Typography
Heading Font: [Arial]
[Reasoning]
Paragraph Font: [Font Name here]
[Reasoning]
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
Contact Us
[Any additional details about page 3 that the wireframe does not make clear]
Media
[Any additional details about page 3 that the wireframe does not make clear]
